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While research showed that housing developments for middle and high income earners in Kenya are quite profitable with good returns recorded consistently over the last 5 years, the low income bracket is not seen to be as profitable - though it has the highest demand and potential. However, committed to our goal of providing quality housing for all Kenyans – and indeed, Africans as a whole - just as Equity Bank discovered banking against conventional wisdom, we at Home Afrika Ltd are confident we will find a way to approach development of low-cost housing in Africa as a profitable and sustainable business - with more research and innovation.
As we look in to this, our product mix currently includes high, middle and low income projects to ensure we run a strong profitable company that will be prepared to undertake these projects once we unearth the real formula for low income housing. Home Afrika is thus currently involved in medium-scale, highly lucrative developments, with our plan being to focus on the growth of the company, aiming for the establishment of a working capital fund of Kshs 1 Billion within the next 6 years.