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Production and marketing of agricultural products. Agricultural marketing comprises all the activities involved in the supply of farm inputs and output – including all those operations which are related to the procurement, collecting, grading, storing, food and agro-processing, transportation, financing and selling of the agricultural produce. In effect, marketing includes all overarching aspects of agribusiness, while it excludes the core activity of cultivation.
The agricultural marketing system also relates to economic growth of the agriculture sector and ensuring safe and affordable food to consumers, both of which are directly linked to the food security of Nigeria and the West African markets.
Marketing in West Africa
An effective Marketing system provides farmers their due share in the Production process and ensures timely delivery of goods and services.
The effectiveness of an agricultural marketing system varies depending on the situation of the target regions, consumer, product and technologies in hand.