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Product Pictures

One Way’ a premium leisure-wear fashion designer label, has been creating captivating and authentically African designs for the casual clothing aficionado. Since its inception three decades ago, this renowned label has been manufactured by Straightline Enterprises Ltd, the brainchild of the Founder and Managing Director Permod MalhotraThe ‘t-shirt’ (also known as the ‘tee shirt’) was the first in the series of clothing to be introduced. The product range rapidly expanded to include ‘safari wear’, ‘fleeces’, ‘kikoys’ (also known as ‘kikoi’, ‘sarong’, ‘wrap-around’, ‘khanga’), ‘towelling’, ‘caps’ and now the only ‘linen wear’ manufacturer in the region.Focus on quality and adapting designs to the environment it operates in, has lead to the company's reputation as the East African leader in its market segment. 30% of One Way's production is for the East African market and 70% is exported.The One Way label has extensive penetration into the Hotel and tourism industry in Kenya, Tanzania - Zanzibar and Uganda supplying top Boutiques and Hotel chains, to name a few The Serena Chain of Hotels and Lodges, The Hilton Group and Sopa Lodges. On the Duty-Free front we supply The Kenya Duty free and Transit Duty Free in Dar es Salaam, Arusha and Entebbe.We have several outlets selling exclusively One Way in the East African region and also supply to buyers in Germany, Finland, Greece and the United Kingdom who import from us for niche markets