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Like most commercial and private enterprises in Kenya, the Timber Industry fell into doldrums. In 1932, 7 saw millers of different races met together to form a producers cooperative and pooled their marketing efforts and resources in a move directly aimed at reviving the industry.
The venture formed was known as the East African Timber Cooperative Society Limited which later changed its name to TIMSALES LTD. Immediately after the incorporation of the cooperative, Timsales opened its first yard in Kitale. The Head Office and another yard were opened on Sadler Street which is the present known Koinange Street in Nairobi.
By 1939, considerable progress had been made and Timsales pricelists and standards were adopted as a standard of reference by all saw millers. In 1952, Timsales introduced celcure process whereby sawn timber is chemically treated by vacuum and pressure, making it highly resistant to attack by insects and fungi. This greatly prolongs the life of the timber. In 1967, Timsales, under its subsidiary Sokoro Plywood, established Kenya's first Plywood Factory in Elburgon.
After 5 Years, Timsales Ltd. incorporated a subsidiary Sokoro Fibre Boards to manufacture hardboards at Elburgon. Today, nearly 70 Years since its inception, Timsales is one of the largest timber companies in Kenya with its Head Office in Elburgon. Other branches are in Nairobi, Mombasa, Kisumu and Nakuru. Timsales today, has a workforce of 1500 and supports approximately 6000 family members.