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Marketing Channel Effectiveness
Cold Calling2% Conversion
Email Marketing22% Open Rate
WhatsApp Groups98% Open Rate
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Logical Technologies Limited is poised to capture substantial market share in one of the fastest growing service industries in the country, computer training. It is a Ghana-based limited company incorporated by 3 experienced Information Technology professionals.
The president and CEO, Ms. Jumoke Ajayi, has extensive experience as founder and manager for over ten years of a successful computer training business in Kenya . In addition, Ms Ajayi has developed a marketing strategy that is well suited to building a large market share of the international non-governmental agencies and small to mid-size business market. Her co-directors are Ghanaian nationals, Mr. Hamza Abdulrasheed and Mr. Divine Appenteng They are both experienced Technical and Training Managers respectively with considerable experience in business development in Ghana and can meet the high standards that LTL has set for its training services.
LTL has the potential to gain a reputation for offering quality courses in computer training that provide value long after the classes end. The company has established its base of operations in Ghana but will expand to Nigeria, Liberia , Sierra-Leone and other countries in West Africa in its third year of operations. LTL intends to offer computer training courses in several software packages that have become universally accepted by small to medium-size businesses and by many individuals. These include Microsoft Windows XP, Excel, and Word, PowerPoint and Access.