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Muya Ethiopia was founded in 2005 by entrepreneurial fashion designer Sara Abera. Her objective is to introduce the rest of the world to the rich heritage of traditional Ethiopian weaving, while incorporating modern textiles and fashion tastes.
Sara Abera also wanted to bring together and retrain Ethiopian weavers and craftsmen, so they could work in improved conditions and eventually find higher-value markets for their handmade products. In fact, the word "Muya" means "talent" in Ge'ez, Ethiopia's ecclesiastical tongue which gave birth to Amharic Script.