Sun Global, headquartered in Dubai, is a global tyre company with leading brands Nison and Suntrac. Sun Global is a subsidiary of the Sun Group of Companies which has roots in manufacturing and the automotive tyre industry dating back to 1971. The Group has vast experience and expertise in tyre research and development, production, marketing and tyre management.

Sun Global offers a comprehensive range of tyres, across a wide array of patterns in both bias and radial constructions. The Nison and Suntrac brands have an extensive range of tyres across all categories including Passenger Car (PCR/VAN/SUV/4x4), Light and Heavy Commercial Truck & Bus (LCV/LTR/TBR), Off-the-Road (OTR) and Industrial tyres. The company also offers Rims and Batteries under the same brands.

Over four decades of experience in the automotive industry has empowered Sun Global to translate its expertise into developing products which combine comfort, durability, longevity, safety, performance and value.

The company has synchronised tyre manufacturing with a comprehensive international marketing and logistics network out of Dubai facilitating a wider reach and better access for partners. 

The company continues to invest in developing after-sales tyre management services so as to provide longterm and sustainable solutions for its partners worldwide.

A clear strategy, formidable partnerships, a large and diverse international network catered to by a comprehensive product range and a customer-oriented service culture are the elements that have contributed to the company's success over the years. The company is looking to appoint exclusive distributors in all African countries, where it is not represented.

The Group has its own trading and distribution division of tyres and batteries in Nigeria, Ghana and the UAE which is under the 'VIRAMSUN' umbrella.

In addition to its own brands Nison and Suntrac, VIRAMSUN also exclusively represents GT Radial, BKT, Yokohama, Techking, Winda, Nexen, Alliance, Altura and Yuasa in certain markets.