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Gamcel's mission is to satisfy its customers by offering a GSM service of international standard, professional, and user-friendly to the Gambian population. Commercial operations began on the 25th May 2001 when the GSM network was first introduced, replacing the obsolete analogue network (TACS).
The GSM system 900MHz), which is used, is operating in over 60% of the world. An offer for the implementation of this new network consisting of 20 Base stations and a switching capacity of 15,000 customers was prepared by ALCATEL, a reputable French firm in Telecommunications and accepted by Gamtel the parent company on behalf of the subsidiary company. Gamcel's initial strategy priority is urban and business areas, the coverage of which has been successfully completed with the first investment.
The second part of our strategy is to cover the main roads of the Gambia so that coverage will be offered to people upcountry who have not been satisfied yet and who have expressed their need to Gamcel customer care.
Gamcel operates 2 types of services namely: post-paid and prepaid. The post-paid service is locally known as Ndanaan, and the prepaid as Kumpo. About 3% of its customer base is post-paid. The tariffs of these two services are different. Prepaid is an upfront cash payment of consumptions whilst post-paid is a monthly invoice of consumption.
The Prepaid, which 97% of our customers base belong to, is a 'pay as u go service and thus all facility charge and the customer needs to initially provide security deposit. Customer's are recorded and managed in a computerized systems.
Apart from the facility of making local and international calls from anywhere within the Gambia, roaming has been introduced. Roaming agreements have been signed with Senegal and Luxemburg and there are currently other countries scheduled to sign similar agreements with Gamcel.
The roaming tariff is more lucrative for the company and Gamcel stands to benefit in foreign exchange particularly from visitors to The Gambia, diplomats and the business community.
On the December 4 2008 it was reported in The Point newspaper that Mrs. Fatim Badjie-Janneh, Secretary of State for Communications, Information and Information Technology, had announced by the Government of the Gambia to dispose of 80% ownership of Gamcel, the country's cellular company to potential investors in and outside the country while they maintain 20% minority stake.
