Galaxy Oil Ghana Ltd.

Product Pictures

Lubricants & Grease

Tema, Ghana

Galaxy Oil commenced business on the in 2003. It has followed an innovative development-growth oriented market strategy that has seen its impact and presence on the market translate into volume and market share gains: currently Galaxy Oil controls 2.0% of the total market worth on average 6,000,000 litres monthly. We aim to be the best Oil Marketing Companies in Ghana, competing on equal terms and strengths with majors such as GOIL, Shell and Total and be the company of first choice by the average motorist and the general public.

We are the official and exclusive distributor of Rymax Lubricants in Ghana. An international lubricants brand from the Netherlands (Holland) offering a complete solution of high-quality lubricants and well established in Europe, Asia and Africa. It meets leading OEM’s specifications, industry standards set by API (American Petroleum Institute) and SAE (Society of Automotive Engineers).

Galaxy Oil is involved in both the retail and commercial trade in oil products selling typically various petroleum fuels (white and black fuels as well as LP Gas) and lubricants. The initial emphasis had been the retail trade but lately in line with our business growth and marketing strategy, we have begun consistent and significant direct supplies and sales into the Marine, Transport and Manufacturing/Processing segments of the market. The Company is currently the market leader in the marine fuel (MGO) supplies occasionally swapping first and second positions with Ghana Oil Company Limited (GOIL).

Galaxy Oil is involved in both the retail and commercial trade in oil products selling typically various petroleum fuels (white and black fuels as well as LP Gas) and lubricants.

The initial emphasis had been the retail trade but lately in line with our business growth and marketing strategy, we have begun consistent and significant direct supplies and sales into the Marine, Transport and Manufacturing/Processing segments of the market. The Company is currently the market leader in the marine fuel (MGO) supplies occasionally swapping first and second positions with Ghana Oil Company Limited (GOIL).

RETAIL BUSINESS

The goal of our market development strategy for the retail business is to create a sustainable growth platform which is core customer/network focused and of a high Average Throughput Per Site (ATPS) orientation.

BUSINESS MODEL

Our preferred business model on which our branded network is being developed is Company Control and Company Operation of a planned network of high ATPS prime sited retailing sites that afford us control of the integrated sales margin to facilitate easier deployment of modern site operations and business management techniques among others.

It is intended that not less than 50% of the branded network would be company-operated outlets, 30% would be dealer-owned and operated and the remainder 20% would be company owned but dealer operated. The proposed network profile to be realized within the next 5 years is set out below. Complimentarily, it is worthy of note to highlight our growth forecast that our industry market share will appreciate from the current 2% to more than 4% within the 5-year time span.

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