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Historical accounts abound about important personages who, upon recommendations by the medics of the day, went to Ambo to bathe in the sparkling and refreshing mineral water and to use it as medicinal nourishment for 7-14 days. This gave rise to studies by international organizations. For most among these was the pasture institute. Careful studies made with regards to the nature and content of the mineral water have reveled its curative qualities.
Preamble Ambo Mineral Water has been bottled and marketed since 1930 and is considered the market leader in Ethiopia. The source of Ambo Mineral Water is a thermo-mineral spring, rich in natural calcium, magnesium, potassium, bicarbonates and carbon dioxide.
The water originates in a volcanic fissure which then peculates through mountainous terrain eventually being tapped at the springs in Ambo Senkele, 130 km from Addis Ababa, capital city of Ethiopia. These springs are located on the cross roads of an ancient, major trade route, and have been revitalizing travelers, traders, nomads, soldiers and settlers from the beginning of humankind. Ambo is a unique product, used by today's consumers as a thirst quenching soft-drink, discerning mixer and after meal revitalize. It comes from a unique part of the world and is regarded as an 'Ethiopian Icon'.
The growing demand for Ambo both locally and abroad has resulted in new investments and plans to further expand capacity and packaging variations to meet and exceed consumer expectations.
Key Company Statistics/Info
Planned Production Capacity, 500 000 hls
Planned Packaging variations to include, 500ml returnable glass bottles; 330ml* and 750ml*
Non returnable glass bottles; 500ml* and 1250ml PET*
24 hr shift operations
Four packaging lines*
National distribution with >50 distribution vehicles
Local and export sales capability