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Willard Batteries also participates in the global fight for a greener, more hospitable planet. As part of its Go Green, Go Willard campaign, Willard Batteries recycles scrap automotive batteries and donates a portion of the money to Food and Trees for Africa for the planting of trees in denuded urban areas.
The recycling of a potentially damaging waste lead-acid batteries, and the subsequent planting of trees, is a prime example of Willard's "corporate responsibility" in the area of environmental protection.