Under the guidance of its Investment Policy Framework, the Endowment makes investment decisions upon considerations of the merits of a given project in light of its use of existing resources, creation of forward/backward linkages, potential to trigger growth, generation of employment opportunities, profit viability and adherence to social responsibility principles. It primarily focuses on agriculture and agro-processing to which it introduces new and improved technologies and technical and managerial practices for better production and marketing operations. 

Over the last three and half years Dejenna Endowment has established 6 Companies, all of which are already in business, and is currently implementing 4 investment projects chosen on the basis of their roles in meeting the growing market demand for agricultural products.