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Farmer's Choice was established in 1980 with its main objective being the sale of fresh and processed pork products to the entire population and across all income groups in Kenya. Right up to this moment, the core business of Farmer's Choice has been the production of sausages, bacon, ham, delicatessen products and fresh pork. Beef, lamb and poultry have also become important supplementary products.
EXPORTS
We export an average of 2,000 Metric tons of Farmer's Choice processed products annually to about 15 countries across Africa, the GCC (Gulf Cooperation Countries) and the Indian Subcontinent.
COMESA:
1. Tanzania
2. Uganda
3. Eritrea
4. Ethiopia
5. Djibouti
6. Mauritius
7. The Democratic Republic of Congo
8. Rwanda
9. Zanzibar
NON COMESA:
1. UAE
2. Bahrain
3. Ghana
4. Nigeria
5. Indian Subcontinent
6. Oman
Farmer's Choice products are sent by Air, Road and Sea from our factory to destinations worldwide.
Manufacturing Process
Farmer’s Choice currently produces around 8,000 tons of meat per year. While most of this consists of pork and beef produce, several hundred tons of other perishable products are also distributed, including turkey, chicken, lamb, dairy products and vegetables. There are three essential criteria in ensuring that Farmer’s Choice products are kept to the international standards expected of them: time, temperature and hygiene. To satisfy these standards the company’s managers have left nothing to chance. There are two on-site generators with a total of 1,000 Kva capacity, as well as a constant fresh water supply from two boreholes within the compound. The water is chlorinated to appropriate safety levels and checked for cleanliness three times a day.
The health of the pigs is another crucial factor that needs constant monitoring, not just to ensure good quality meat, but also for humanitarian reasons. Government Veterinary Inspectors regularly check the off-site pig units, as well as those of producers who are sub-contracted to supply pigs for slaughter. As soon as the animals arrive at the slaughterhouse from the pig units, they are put into a lairage that has been built to Kenya Government Veterinary specifications. Here an inspector checks them for any sign of disease. Immediately prior to slaughter, the pigs are screened for any sign of stress that might adversely affect the quality of the meat. The animals are killed painlessly, having been rendered unconscious by an electric stunner immediately beforehand.
The cleaning, dressing, inspection and subsequent butchering of the pigs are all strictly controlled, both in terms of the temperature at which each operation takes place, and the time allowed before the animal is moved to the next stage. All workers in the plant are made acutely aware of the need to remain clean at all times. The wearing of white coats, boots and hats is obligatory in all production areas.
All the meat products are packed on site, either by vacuum or in food grade wrappers. The meat for sausages is encased in collagen that has been imported from the UK. This gives the sausages a tender bite whilst ensuring sterility. All the packages pass through a computerized dating machine that ink jets the date of manufacture and sell-by date onto each package, ensuring that the product reaches the consumer in a fresh state.
Before final despatch from the plant, all products are stored at 0º Centigrade or less, having been metal detected to ensure quality and safety.
Over sixty vans are involved in distributing Farmer’s Choice products in Kenya. All of them are either refrigerated or specially insulated, operating on a distribution schedule that ensures the most rapid delivery possible to retail stores, hotels, institutions and fast food outlets alike.