Eerste Geluk Motors strives to be the leaders in providing beneficial and responsible business to consumers by complying with the following: • Business must serve the good of the people. • Business that serves the good of the people requires competition. • Business that serves the good of the people is based on merit. • Business that serves the good of the people takes place globally. • Business that serves the good of the people must be sustainable. • Business that serves the good of the people demands responsible.