Why? Because people are dying prematurely of preventable causes due to poverty; our environment is being degraded although there are sustainable alternatives; and we believe that impoverished countries like Tanzania should keep profits and benefit from its own tourism. This way, monetary profits can benefit people and motivate us to protect and conserve the wildlife and environment that our future generations would also like to enjoy and benefit from – just the way we do. So, by delivering amazing experiences with high value and service to our guests, we generate revenues that are used to support the local people and environment of Tanzania.