ELA Africa is a leading dealer in African art, curios, African handicraft, statues and other African artifacts. ELA African also sells leather jackets, leather bags, ladies bags, wallets, purses and other leather goods made in Africa. Wherever you find ELA Africa, you find ELA African culture. Our associates will throughout the world all share this common culture, comprised of six universal values: Spirit, Pride, Determination, Commitment, Passion and Integrity . These are much more than words. 

Our culture is a tangible force that transcends geography and language, and permeates everything we do as a company.

These values inspire the way we serve our customers, who rely on ELA Africa for high quality products and services. We not only provide them with absolute best products and service, but we also listen to them, respond quickly to their current needs, anticipate their future needs and learn their business everyday.

Our culture also demands that we be responsible advocates of the communities in which we live and work, and of the natural environment we all share. The following corporate documents define ELA Africa's culture and mission:

 

We are a growth company. We will provide our shareholders with an annual growth in per share earnings while continually investing in product research and business development to assure a reliable future. Dividends will be consistent and recognise shareholders' needs for an adequate return and the company's need for growth capital.

We intend to remain an independent company. We believe that, to effectively maximise our shareholders' equity, positive customer service attitudes are critical to our success. This can be provided in a flexible and entrepreneurial environment.

We encourage all employees to be long-term shareholders. Recognising that the quality of our shareholders' investment is built and measured over time, we will not sacrifice long-term growth in sales and earnings for short-term results. 

Working for ELA Africa is a greatly treasured privilege and as a company we believe that the most important resource is people who respond positively to recognition, involvement and opportunities for personal and career development. We are most productive and fulfilled in an environment where we empower and are empowered to act. We will address problems and mistakes constructively, learn from them and contribute to their solution. We encourage a team approach with mutually supportive relationships based on objectivity, integrity, openness and trust .

We will judge ourselves on our ability to be self-critical and to provide an atmosphere encouraging open and constructive communication. We will share the information needed to do our jobs and provide and provide a sense of direction and purpose required to face up to problems and take appropriate actions and risks. We will communicate our goals clearly, assure that decisions are made by those people closest to the situation, and encourage and support them in those decisions.

Our workplaces will be functional, clean and safe. Our working environment will foster mutual values, goals and goodwill. We will constantly strive for excellence, satisfaction and, occasionally, joy. Enthusiasm at all levels of our company is important to us .

People will be hired, paid and promoted based on qualifications, teamwork and performance. We believe that everyone benefits when the most capable person is promoted. People will be compensated fairly and rewarded well for their extra contributions to the company's success. We will not need a third party to protect our fair rights and interests.

People are encouraged to participate in setting their own goals and judging their own performance with regular supervisory reviews. We prefer promotion from within and support active programs of training and self-development that complement the company's philosophies and objectives.

We seek talented, action-oriented people who are enthusiastic, honest open and hardworking, who want to do their jobs well and who expect their co-workers to do likewise. We want men and women who use the company's equipment and money as carefully as their own, who suggest ways to be more productive and who help each other. We want and will encourage people to go the extra mile , work the added hour , make the additional call ! Above all, we want associates who accept responsibility and accountability for their own growth, behaviour and performance.

Hungry to succeed and passionate to achieve, we embrace the unknown , fearlessly taking risks, confident in our ability to deliver results. We are eager and ambitious. We tenaciously persevere, surmounting obstacles with grit and determination. Above all, we find joy in our work, and in serving the company and our customers.

Pride Exceptional service, exceptional products… We delight in presenting premium quality in all we offer. No matter how big the project, or how small the request, we strive for excellence in our response, for we relish perfection. We cherish our company and represent it in honour.

Determination Ambitious and aggressive, driven and determined, enthusiastic and energetic, we cultivate the opportunity to compete. We thrive on challenges, viewing them as an invitation to success. A true team, we work together to routinely please our customers, surpass our record achievements, and drive our organisation to greater success.

Like a family, we are united by an unspoken pledge, bound by our convictions. We price dedication, and are moved to help each other and our customers. We accept nothing less than loyalty in our ranks. We are true to each other and our cause.

We wholeheartedly believe in our company  its goals and objectives are our mission, and we enthusiastically embrace them and relentlessly pursue them. More importantly, we believe, care, protect and support each other.

Professional. Reliable. Trustworthy. Honest. Our corporate integrity is a critical asset and we are committed in upholding it worldwide. We set high standards, and we abide by them as we practice business fairly and behave ethically. We share our expectations with each other and strive to maintain a workplace built on mutual values, trust and goodwill.

Our business is to be a leading innovator , developer and marketer of high quality products and services which provide superior value to our customers in meeting their needs, while conserving resources and preserving the quality of the environment and providing a fair profit for our shareholders.