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The success of the alcoholic beverages did not stop KFCL from diversifying into mass-market products. KFCL expanded into maize meal starting with two mills followed by procuring plastic manufacturing machines that promoted quality through plastic packaged products.
In an effort to diversify, KFCL decided to leave alcoholic beverages and concentrate solely on soft drinks. The most promising projects are the soft drink bottling plant and ready to drink fruit juices. This sector of the beverage market offers unlimited possibilities to KFCL's already established beverage network. KFCL has ensured that it maintains policies that are visionary and intrepid to stay ahead of the ever-dynamic Kenyan economy.