Its main focus and objective was to introduce and offer mobile cellular telecommunications to complement the fixed line telecommunication services offered by PTC. Since then, service has been extended to all cities, towns, tourist resorts, mining, farming and rural areas. NetOne boasts of the widest coverage in Zimbabwe. 

NetOne has a number of key channels for acquiring customers, including connecting through Service providers namely Firstel (Pvt) Ltd and Zellco (Pvt) Ltd and its own flagship shops branded as One World shops. NetOne and its Service Providers offer a wide range of services including sale of sim cards, handsets, airtime and the dispatch of customer bills. 

The network has since expanded from five hundred to an aggregate customer base of five hundred thousand subscribers. 

Apart from offering the basic telephone service, NetOne also offers supplementary and Value Added services like Vehicle tracking and monitoring, International roaming, Fax, data, Voice mail, Equipment Identity register, SOS and Short message services. 

On the 4th of September 2006, NetOne celebrated: 10 years of industry leadership. 10 years of engineering and communications excellence. 10 years of public communications. 10 years of successful enterprise and widest coverage. 

In its core business of communications, NetOne takes the stance and belief that communication defines humanity and brings people together regardless of distance. It is for this reason that it has proved to be the nation's provider of an effective and efficient cellular network service, bringing communication to all across the mountains and rivers of Zimbabwe. This has seen NetOne coming up with a new image and positioning statement in 2007 to sincerely communicate its commitment to be close to its customers. This means close enough to listen to its customers and talk back to them. 

Thus NetOne wants to be part of its customers' world by bringing their worlds closer to them. NetOne endeavors to keep abreast with global telecommunications standards and remain the country's best network operator. It has shown its commitment to its customers by installing a second Mobile Switching Centre (MSC) in the second largest city of Bulawayo and installing additional base stations around the country. 

This has led to an improvement in network quality and at the same time addressing congestion for all users. The company is also installing new base stations in strategic tourist resort centres in preparation for the 2010 world cup matches and generally supporting the tourism recovery programme.