EGY BEAUTY AFRICA is more than a beauty exhibition—it is a strategic business destination connecting the beauty and cosmetics industries across Africa, North Africa, the Middle East, and international markets.

Held in Egypt, one of the region's most important commercial and consumer markets, EGY BEAUTY AFRICA brings together beauty brands, manufacturers, importers, distributors, wholesalers, retailers, professionals, buyers, and industry decision-makers for three days of business networking, product discovery, education, and market development.

The event has established a distinctive position in the region through its strong focus on professional B2B matchmaking and international buyer engagement, creating an environment where exhibitors can develop relationships with potential customers and business partners from across Africa and the Middle East.

A Powerful Hosted Buyer & B2B Matchmaking Programme

One of the key features of EGY BEAUTY AFRICA is its dedicated B2B pre-scheduled meetings programme.

The event hosts 250 accredited buyers from African and Middle Eastern markets, creating a focused environment for exhibitors to meet qualified decision-makers. The programme aims to facilitate more than 2,200 face-to-face business meetings between exhibitors and buyers.

These pre-arranged meetings enable exhibitors to present their products and capabilities directly to relevant purchasing professionals, while buyers can efficiently discover new brands, suppliers, technologies, and innovative products.

The ultimate objective is to transform networking into measurable business opportunities, with the event targeting multi-million-dollar commercial deals between participating companies.

In 2026, business deals valued at approximately US$450 million were reportedly generated through the event, demonstrating the scale of commercial activity and the growing importance of EGY BEAUTY AFRICA as a regional beauty industry marketplace.

Meet Buyers from Across Africa & the Middle East

EGY BEAUTY AFRICA provides participating companies with opportunities to connect with a broad professional audience, including:

• Importers and distributors

• Beauty product wholesalers

• Retailers and purchasing groups

• Cosmetics and skincare companies

• Haircare professionals and salon owners

• Beauty centres and spas

• Perfume and fragrance businesses

• Manufacturers and suppliers

• E-commerce businesses

• Professional makeup artists

• Beauty industry investors and entrepreneurs

The event also provides exhibitors with opportunities to engage with more than 10,000 local and international companies, buyers, distributors, and wholesalers, creating a broad environment for business networking and market development.

CHI Stage Show

The CHI Stage Show is one of the major highlights of EGY BEAUTY AFRICA, combining live entertainment, professional education, product demonstrations, and advanced hairdressing techniques.

Designed for professional hairstylists, salon owners, beauty professionals, and enthusiasts, the programme provides an opportunity to discover international techniques and stay informed about the latest developments in professional haircare and styling.

Visitors can expect:

• Daily live hair shows

• Advanced CHI Enviro haircare and smoothing techniques

• Professional hair cutting and colouring demonstrations

• Latest bridal hairstyle trends

• Advanced styling techniques using CHI products

• Practical tips and insights from international experts

• Interactive demonstrations and audience engagement

The stage features internationally recognized CHI artists and professional hair experts, bringing global knowledge, creativity, and technical expertise to the Egyptian beauty market.

A Gateway to Africa & the Middle East

EGY BEAUTY AFRICA provides international companies with a strategic platform from which to explore the growing beauty and personal care markets of Africa and the Middle East.

Egypt's location provides an important connection between North Africa, Sub-Saharan Africa, the Middle East, and international markets, making the country an attractive meeting point for brands seeking regional expansion.

For manufacturers and brands, participation provides opportunities to:

• Identify African and Middle Eastern distributors

• Meet qualified importers and wholesalers

• Launch products into new markets

• Develop regional distribution agreements

• Build relationships with retailers and beauty professionals

• Test market response to new products

• Generate qualified B2B leads

• Strengthen international brand visibility

• Explore private-label and manufacturing opportunities

• Develop long-term partnerships

Africa's Growing Beauty Economy

Africa's beauty and personal care industry is undergoing significant transformation, driven by population growth, urbanization, rising consumer spending, changing lifestyles, social media, e-commerce, and increasing interest in personal care and beauty products.

The African beauty and personal care market is already worth billions of dollars and continues to attract international brands, manufacturers, investors, and distributors seeking new growth opportunities.

For companies entering Africa, understanding local consumer preferences and developing strong distribution partnerships are increasingly important. EGY BEAUTY AFRICA provides a concentrated environment where these relationships can be developed face-to-face.

Egypt's Beauty & Personal Care Market

Egypt is one of Africa's major markets for beauty and personal care products, supported by its large domestic consumer base and its strategic position as a gateway between Africa and the Middle East.

The Egyptian beauty sector encompasses cosmetics, skincare, haircare, fragrances, personal care, salons, beauty centres, perfumeries, and professional beauty services.

The market continues to attract new businesses and investment as consumer demand evolves and beauty retailers, cosmetics outlets, perfumeries, salons, and specialist beauty centres expand to serve local and regional customers.

The Fragrance Opportunity

Fragrance represents another important segment of Egypt's beauty economy. Consumer interest in perfumes and fragrances continues to support opportunities for international fragrance brands, manufacturers, ingredient suppliers, distributors, and retailers.

The growing fragrance market creates opportunities for businesses offering finished perfumes as well as fragrance compounds, ingredients, packaging, private-label solutions, and manufacturing services.

Connecting Business with Opportunity

EGY BEAUTY AFRICA is designed to bring the entire beauty value chain together in one professional environment.

From cosmetics and skincare to haircare, fragrances, professional salon products, personal care, manufacturing, packaging, and beauty technology, the exhibition provides a platform where companies can showcase innovations while buyers discover products and suppliers capable of supporting their business growth.

The combination of international exhibitors, hosted buyers, pre-scheduled B2B meetings, professional education, live demonstrations, and market-focused networking makes EGY BEAUTY AFRICA an important meeting point for the beauty industry.

The Business Destination for Beauty

Whether you are an international cosmetics manufacturer seeking African distributors, a regional wholesaler looking for new brands, a retailer sourcing innovative products, or a beauty professional seeking the latest techniques and trends, EGY BEAUTY AFRICA provides opportunities to connect, discover, learn, negotiate, and grow.

EGY BEAUTY AFRICA — Connecting global beauty brands with the opportunities of Africa, North Africa and the Middle East.