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NAS Foods PLC was established in 1996 and began operation in August 2002. It is equipped with the latest technology imported from Italy, France and Turkey. Currently, it has over 800 employees including expatriates who have excellent track records in the food industry. It is the first company that produces and distributes varieties of international standard biscuits in Ethiopia and will in very short period of time, extend its portfolio in to other food products.
Established in 2000 with an initial investment of Ethiopian Birr 70,000,000 (US$ 8 million), NAS Foods PLC is the preeminent biscuit manufacturer in Ethiopia and the first to produce varieties of international standard biscuits. Equipped with the latest technology imported from Italy, France, Turkey and India, the company has over 1000 employees, many with decades of experience in the food and beverage industry.
PRODUCT RANGE
As of January 2009, NAS Foods produces over 25 different kinds of biscuits. These products are broken down into three categories based on consumer demand and market segmentation.
Category A
This category includes long-packed biscuits in a variety of flavors, both with and without cream. These products are mainly targeted at the high-income segment of the market.
Tropical Cream Long Packet Biscuits
- Chocolate
- Vanilla
- Banana
- Strawberry
- Lemon
- Orange
- Caramel
- Coconut
- Mango
- Apple
- Pineapple
- Mint
Non-Cream Long Packet Biscuits
- Petit Beurre
- Finger
- Morning Coffee
- Sesame
Category B
This category represents the economical, high-quality biscuits in a variety of flavors and forms (cream and non-cream).
- Hip Hop (Chocolate, Vanilla, Strawberry, Orange/Fasting, Caramel)
- ORA
- Glucose Special/ Glucose Energy
- Slim (Diet Biscuits)
Category C
This category represents the widely available and affordable mass biscuits for the lower-income segment of the market.
- Petit Beurre
- Alfa/Star
- Almi
- Fasting
Challenged with maintaining market leadership in the biscuit category, NAS Foods has adopted various integrated programs and targeted products for the local market. Introduced in 2004, NAS Foods' FASTING biscuit was the first to target Ethiopia's large orthodox Christian community and their frequent abstinence from dairy products. In addition to capitalizing on unique market opportunities, NAS Foods always seeks to maintain:
- Quality Products and Packaging
- Effective and Efficient Distribution System
- Frequent Market Promotions and Right Pricing
With over 25 years of hands-on practical experience in Europe, Africa and Asia, the management team at NAS Foods is comprised of a seasoned group of locals and expatriates. Motivated by the remarkable market opportunity in Ethiopia's food sector, the management team at NAS Foods seeks to further invest in the industry so as to ensure and sustain their market leadership position.
