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The Chanrai Family put down roots in Nigeria in 1890 with trading at the centre of all commercial activity. Today, Fareast Mercantile Co. Limited our flagship company in West Africa has dedicated its resources to supply chain management through the import and distribution of products covering branded food, fmcg, appliances and tires for the best multi-nationals in the world. A product portfolio spanning 1500 SKUs is managed with a capable professional team, robust infrastructure and strong delivery systems to ensure availability of products covering 93% of the throughput of the country. Other subsidiaries in the group focus on pharmaceutical distribution with a dedicated resource for institutional business in the area of health. Diversification into assembly of air conditioners in June 2003 was the first step towards backward integration with a view to import substitution, self reliance and creation of employment...bearing in mind the Government's plan to put Nigeria on the road to industrialization.
Distribution
Started as a trading company over 125 years ago, Fareast Mercantile Co. Limited (FMCL) has today diversified into distribution, manufacturing, retail & exports with a diversified range of products in various categories – breakfast cereals, biscuits, dairy products, alcoholic & non-alcoholic beverages, personal care & more.We cooperate with clients on a global scale to serve consumers in a comprehensive and professional way. Through our unparalleled distribution network in the region and profound market knowledge, we provide all the essential services that help brands to grow in Africa.
The Chanrai Summit group trades and operates in various names across the sphere of its business interests. Its flagship company being Fareast Mercantile Company has operating subsidiaries such as New Homes Products Industries Limited, Marblelite Nigeria Ltd., and Elixir Global Manufacturing Food Limited among others.
These subsidiaries cater for its manufacturing and production capabilities in the food and FMCG categories and appliances (Scanfrost, Ignis and Frigidaire) division. Since the establishment of Fareast in Nigeria in 1890 with trading at the centre of all commercial activity, the groups story in Africa begins. From there, we had an amazing journey, when we understood the pulse of global markets and the changing market needs, in depth. Keeping pace with the evolving needs of African consumers, we strived harder for making right products available at the right time in the most advanced manner.
