AutoPromatec | Africa Business Directory

Agents in Africa

Anzola Emilia, Italy


In its over fifty-year history, Autopromotec has registered a tremendous growth, thanks to the presence of internationally renowned exhibitors, and is now considered the main European trade show gathering all automotive aftermarket product groups under one roof: from tires to car service, from workshop equipment to spare parts. 

Product innovations and industrial excellence, cutting edge technologies and market opportunities, high-level conventions and B2B meetings draw manufacturers and professional operators from all over the world to a venue designed to create globally oriented networks, boost business growth and collect important strategic inputs. 

Autopromotec is now the most specialized international exhibition of automotive equipment and aftermarket products. Autopromotec is worldwide famous thanks to three sectors: The best workshop tools available on the market The automotive equipment sector makes Autopromotec the international benchmark for the automotive aftermarket industry, thanks to the high number of companies gathered in one of the most important venues at global level. It is a show within the show, featuring the world's leading suppliers of automotive services, an innovation hub serving mechatronics, mechanics and tire specialists, workshops, body shops, car dealers, service stations, car washes, auto repair centers. 

The wheel & Co.: tires and tire equipment New and retreaded tires, wheels, equipment and products for tire sales, maintenance, testing and repair, in addition to the whole tire retreading industry: machines, equipment, molds and materials. For each of these products Autopromotec presents the best samples available worldwide in terms of quality, research and innovation, thanks to the presence of major manufacturers and highly specialized sector professionals. 

Spare parts and car service: technological excellence on show The strongest innovation drive comes from the auto components industry, as witnessed by the traffic flow registered in halls devoted to spare parts, car components and car service: this sector has become a strong complement to other sectors, and the exhibition now embraces every element of the automotive aftermarket industry. 

Edition by edition, the Autopromotec exhibitors have been paving the way to the future.


The 27th edition of Autopromotec, the most specialized international exhibition of automotive equipment and aftermarket products, will be held May 24 - 28, 2017 at the Bologna Trade Fair Center. Branded from its earliest beginnings as an "international exhibition", Autopromotec (back then called SARP - Exhibition of Tyre Retreading Equipment) was born in 1965 in Rome thanks to an AIRP (Italian Tyre Retreaders Association) initiative meant to give visibility to the technological developments experienced by the retreading sector in those years. 

In 1967 the exhibition, now held in Bologna, launched the biennial formula still popular nowadays. A new phase begins in 1973, and SARP is partnered with SIAC (International Exhibition of Equipment, Car repair garages and Car body shops), and in 1991 the two exhibitions join together to form one, called Autopromotec. The big turning point occurs in 2005, when Autopromotec includes new product sectors such as spare parts, components and car service to embrace the whole automotive aftermarket. 

Today Autopromotec represents a selection of specialized trade shows where attendees can, thanks to the division of the show floor into sector-related halls, plan custom-made visits based on their professional interests. The exclusive approach adopted by Autopromotec makes the show a showcase of cutting edge technologies, innovations, new products and market opportunities which are a benchmark for the sector. 

The exhibition has established an enviable reputation as a specialized, representative and professional event for highly qualified exhibitors (only manufacturers and authorized dealers) and, in its fifty-year history, it has kept pace with the technological and professional growth of the automotive sector, becoming a must-see for the supply and demand network. Autopromotec is the place where business opportunities turn into global networking strategies. -

The show combines a long tradition, a technological soula great passion for motors, and thanks also to the places hosting it: Bologna and the Emilia-Romagna region, known worldwide as the "Motor Valley", home to car and motorcycle manufacturers that made history through the technological contribution of the industries allied to car and motorcycle manufacturing. 
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