Seminis is the largest developer, grower and marketer of vegetable seeds in the world. Our hybrids improve nutrition, boost crop yields, limit spoilage and reduce the need of chemicals. Using traditional plant breeding techniques and modern science, we develop innovative types of vegetables and fruits that offer greater nutrition, convenience and have better flavor. We also lead in the development of hybrids that provide farmers natural alternatives to chemical pest controls and other yield-enhancing traits. Sales in 155 countries; Revenue: $565 million (2005); 21 seed quality labs; 51 R&D stations in 17 countries.
Seminis offers growers more than 3,500 seed varieties representing nearly 60 species, including beans, broccoli, cabbage, carrot, leek, cauliflower, celery, cucumber, eggplant, lettuce, melon, onion, pea, pepper, pumpkin, radish, spinach, squash, sweet corn, tomato and watermelon
• Enhance nutrition and health
• Deliver better tasting foods
• Increase productivity
• Limit spoilage
The product development team ensures that the end user obtains high quality vegetable seeds achieved through:-
• Product selection trials adapted to various climatic conditions
• Understanding the needs of every market segment and introducing products that satisfy our customers’ needs
• Field demonstrations, exhibitions and trade fairs where our customers are made aware of the wider product range and services that Seminis has to offer.
The Sales team provides the means through which the farmer receives our products by ensuring:
• Timely delivery via a well established distribution network
• Competitive and affordable pricing for all categories of farmers
• Packaging that maintains the quality of the seeds.
Seminis East Africa (formerly Regina Seeds) has over 13 years of experience in the East African region. It is a subsidiary of Seminis Vegetable Seeds (SVS) Holland, a merger of Asgrow Seed Co, Petoseed and Royal Sluis which together have vast experience in vegetable seed development.
At the forefront of our business is our Seed Quality. Through careful trial work we have established the best varieties suited to the various climatic conditions within the East African Region. The quality of our seed begins at its origin, Holland. The seed is grown with renowned growers to the highest of standards and further cleaned through the best seed cleaning systems the world has to offer. Our Seminis, formerly Royal Sluis, factory in Holland has over 100 years of experience in cleaning and testing of seed. With the most advanced laboratory technology our seed is guaranteed to be of the best possible quality.
Based in Nairobi, Kenya we have a dedicated team of sales and product development people who are available throughout the Region to answer your every requirement. Through these teams Seminis provides a service to farmers and stockists in the region that is second to none. Our administration, accounts and stores teams, based in our offices, provide all the necessary information, service and back up that our clients will require.
All our seeds are marketed under the ROYAL SLUIS brand. The focus of our business is delivering the Seminis Promise in the form of INTEGRITY, COURAGE and LEADERSHIP. This is the basis to the quality of our products and services that we bring to you.