Dubai, United Arab Emirates
ZAFCO is associated with TOYO for over 3 years and represents the brand in different countries in the African continent. ZAFCO has a presence in African markets for over a decade now with very committed distributors. ZAFCO also has its own local sales team based in most of the countries to provide the best possible service levels. ZAFCO is regularly supplying TOYO tires in countries like Angola, Congo, Nigeria, Kenya, Uganda and Tanzania.
The used cars imported from the Middle East and the US have a big share the car market in the African countries. A lot of these cars have TOYO tires fitted as an Original Equipped tire brand and this gives a cutting edge to the TOYO tires brand and the distributor to increase the market share on the road, especially for the budget segment where Toyo’s TEO PLUS pattern is the best option.
Toyo’s 4x4 tires are doing extremely well in the African markets. The Safari vehicles which are used to carry passengers for Safari trips are now using TOYO tires in their fleets and are very pleased with the performance of the Open Country All Terrain pattern of TOYO.
In the year 2012, Toyo has been introduced as an OEM brand in Kenya and it will continue to come as an OEM tire in the trailers in future. M320 pattern, which is an “All Position” pattern in Toyo, is the most successful pattern. Toyo tires’ high performance has become the talk of the town, particularly among the youth in Kenya. Toyo has been the Gold Sponsor in “Great Run”, a motoring event where Motor Enthusiasts meet and drive over hundreds of kilometers to promote road safety and raise charity. Over 25% of these cars use Toyo’s “Proxes” range of High Performance tire pattern.
TOYO is a premium brand of tires from Japan and is perceived as a top class brand in the African market. With an assortment that covers all the tire sizes in passenger car, light truck and truck tire segments, Toyo is continuously seeing its market share grow in the region.